I build and mentor teams of design professionals that handle all aspects of brand identity, video development, image creation, and visual communication. Create award-winning integrated campaigns that connect end users with meaningful products and services, and energize sales teams. Partner with visual storytellers to create compelling stories that engage influencers and users, and seek out creativity in others. I am inspired by people who create simple elegant design solutions.
Check out some of my work.
Creative Direction and Exec Producer
Comprehensive product catalog and technical data specification manual for chemical anchors, mechanical anchors and direct fastening to concrete and masonry.
For the launch of the "Genuine" campaign, the connector catalog was a main source of messaging for the target audiences.
My methodology is instinctive based on practice and experience. I ask questions to help focus the objective, and illuminate opportunities. Answer “why do we care?” first, and “what and how” to do will follow. Here are a few examples of my process for promoting sales and brand recognition of consumer products.