DEVELOP THE OBJECTIVE

My methodology is instinctive based on practice and experience. I ask questions to help focus the objective, and illuminate opportunities. Answer “why do we care?” first, and “what and how” to do will follow. Here are a few examples of my process for promoting sales and brand recognition of consumer products.

Featured

Designed Connections

Each purpose-built connector is the product of years of Design and Testing with strength and ease of installation at the top of the benefits list.

Anatomically Correct

Fasteners sell on a few things: features, product strength, and word of mouth. For the launch of a new structural screw we wanted to stand out in the crowded market.

Power to the People

Let's put the intern to work!

Counter Offer

I wanted to show something familiar to the Dealers, and where they do most of their business - The Counter.

It's a Setup

Simpson Strong-Tie was able to increase the retail footprint and tailor visuals for products sold at each location.

My Process

DEVELOP THE OBJECTIVE